THE LYCRA COMPANY APPOINTS RADCCO AS NEW DISTRIBUTOR IN INDIA

The LYCRA Company, a global leader in innovative and sustainable fiber solutions for the apparel and personal care industries, has named RADCCO as its exclusive distributor in India. The New Delhi-based company succeeds SmarText Solutions and will represent the company’s full product portfolio nationwide, effective February 1. RADCCO is a wholesale trader specializing in textiles and apparel-related products.

“We are grateful to the SmarText team for a decade of dedicated partnership supporting our business in India, and we’re excited to welcome RADCCO as our new exclusive distributor,” said Alistair Williamson, The LYCRA Company’s vice president, EMEA & South Asia. “This appointment underscores our commitment to one of the world’s most dynamic and rapidly expanding markets. RADCCO’ s deep industry expertise and customer-first approach position them as the ideal partner to help us accelerate growth in the region. We are working closely with both RADCCO and SmarText Solutions to ensure a seamless transition with no disruption to the service, support, or product availability our customers depend on.”

To source The LYCRA Company’s solutions in India, contact RADCCO:

211, Second Floor
City Centre Mall, Pocket-8, Block B
Sector-12, Dwarka
New Delhi 110078
India
Phone: +91 8527193043
Email: [email protected] 

About The LYCRA Company

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries and owns the leading consumer brands: LYCRA^®, LYCRA HyFit^®, LYCRA^® T400^®, COOLMAX^®, THERMOLITE^®, ELASPAN^®, SUPPLEX^® and TACTEL^®. Headquartered in Wilmington, Delaware, U.S., The LYCRA Company is recognized worldwide for its sustainable products, technical expertise, and marketing support. The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. Learn more at thelycracompany.com.